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SWOT Analysis of Nokia


About the company Nokia Logo

Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.

SWOT Analysis of the Company: Nokia

Strengths: -

Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product.

Weakness: –

Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the lower class of the society people. Not targeting promotion toward them. The price of the product is the main issue. The service centers in India are very few and scare. So after sales service is not good.

Opportunity : -

Nokia has ample of opportunity to expand its business. With the wide range in products,

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9 responses to “SWOT Analysis of Nokia

  1. indra July 19, 2009 at 3:26 AM

    marketing mix of nokia & cox & kings.
    swot analysis of nokia & cox & kings

  2. indranil sengupta August 7, 2009 at 6:42 PM

    modarably good

  3. Abhijeet Athavale October 11, 2009 at 2:49 PM

    can you explain about threats of Nokia about SWOT analysis

  4. yoginvora October 11, 2009 at 7:10 PM

    Abhijeet Athavale :

    can you explain about threats of Nokia about SWOT analysis

    U have to refer to http://www.managementfunda.com for the whole article.

  5. Md.Shohrab Hossain Piyash June 1, 2010 at 5:04 AM

    I know NOKIA co. is the best of market.

  6. Mobile Phones September 27, 2010 at 2:56 PM

    Nokia is the leading brand in the world of mobile phones. Nokia comes in existence in the year 1865, and it was the year when Nokia starts its journey.

    Mobile phones have brought a sort of revolution in the field of technology and in our lives as well and Nokia is the world leader in mobile phones.

    The Nokia has been launched its many latest Nokia phones in the mobile market which are in high demand due their stunning looks and incredible services based on the latest echnology features.

  7. k.sudheer babu May 25, 2011 at 8:12 AM

    you don’t tell the threats about nokia. please post the threats…….

  8. rahul yadav September 4, 2011 at 2:51 PM

    nokia is a world class company and make high quality products.i love nokia mobiles.

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