SWOT Analysis of ITC

SWOT Analysis ITC.

ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors – including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery. Examples of its successful new FMCG products include:
• Aashirvaad – India’s most popular atta brand with over 50% market share. It is
also present in spices and instant mixes.
• Mint-o – Mint-0 Fresh is the largest cough lozenge brand in India.
• Bingo! – a new introduction of finger snacks.
• Kitchens of India – pre-prepared foods designed by ITC’s master chefs.
• Sunfeast – is ITC’s biscuit brand (and the sub-brand is also used on some pasta
products).
Strengths
• ITC leveraged it traditional businesses to develop new brands for new segments. For example, ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business.
• ITC is a diversified company trading in a number of business sectors including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery.
Weaknesses

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SWOT Analysis of Nike, Inc.

SWOT Analysis Nike, Inc.

Strengths
• Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.

• Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.

• Nike is a global brand. It is the number one sports brand in the World. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight even has it tattooed on his ankle.

Weaknesses

• The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.

• The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.

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SWOT Analysis of ZTE (Zhong Xing Telecommunication Equipment Company Limited)

Zhong Xing Telecommunication Equipment Company Limited(ZTE)

COMPANY BACKGROUND
Zhong Xing Telecommunication Equipment Company Limited was founded in 1985. It is a multinational organization based in China. It is listed on the Shenzhen Stock Exchange and the main board of the Hong Kong Stock Exchange. It is one of the leading providers of high technology telecommunications equipment in China.
ZTE’s branch in Pakistan is situated in the I-8 Sector, Islamabad. The Group is engaged in the design, development, production, distribution and installation of abroad range of advanced telecommunications systems and equipment, including wireless communications systems; wire line switch and access equipment, optical and data communications equipment, handsets and telecommunications software systems and services. It develops and manufactures telecommunication equipments for fixed, mobile, data, optical networks, intelligent networks and next generation networks. The mobile products also include GSM and CDMA mobile phones and fixed wireless terminals.
Over 10% of ZTE revenue annually is dedicated to the R&D aimed at enhancing product quality, reducing cost, achieving higher sales and thus increasing return on investment. Almost half of all ZTE personnel are involved in R&D, and ZTE currently owns around 700 patents, with more than 87% of these being original innovations.
In order to push boundaries even further, ZTE has set up 13 wholly owned R&D centers worldwide and has undertaken research partnerships with electronics giants like Texas Instruments, Motorola and Agere Systems.
ZTE’s respected position as a forward looking global organization within the industry is also reflected by membership of, and participation in, a variety of International Organizations of Standardization. ZTE was the first Chinese individual manufacturer member of 3GP2 (3rd Generation Partnership 2) and has become a sector member of the International Telecommunications Union (ITU).
ZTE is committed to the future of the telecommunications industry, and is aiming to continue to develop and expand its global operations to ensure that partners everywhere will have the most effective solutions both now and in the years to come.
ZTE Corporation of China is one of the world’s leading network solution providers. In 2003 alone, ZTE achieved revenues of RMB 25.19 billion and continues to show year-on-year compound growth of more than 34%. which is a performance unique in this industry in world terms.
ZTE is now China’s largest network solution provider.

STRENGHTS

· ZTE Corporation is the largest listed telecommunications equipment manufacturer and provider in China.
· ZTE Corporation has been listed as an A-Share company on Shenzhen Stock Exchange since 1997.
· In 2004 it was listed in Hong Kong Stock market.
· ZTE is included in the Top 100 Information Technology Companies by leading US business publications, Business Week.
· ZTE is a total solution provider.
· ZTE has many turn-key project experiences.
· It is present globally and serving locally.
· It has a competitive pricing policy.
· ZTE has high credit prestigious brands.
· Their services are in co-operation with 150 operators in over 90 countries around the world.
· ZTE’s global CDMA handset sales volume exceeded 11 million units.
· ZTE’s global DSL deployment has exceeded a capacity of 18 million units.
· ZTE commits over 10% of its annual revenue to R&D every year.
· ZTE has been granted over 1000 international intellectual properties.
· ZTE has the most complete telecommunications product line in the world, covering every sector of the wire line, wireless and terminal markets

· ZTE employs first-class people and provides world-leading training systems and scientific methodologies.
· ZTE provides continuous training, career advancement opportunities and a self-motivated work environment to its employees.

· The corporation has also launched joint laboratory partnerships with:

o Microsoft (China)
o IBM
o Nortel
o Intel
o Accenture
o Alcatel-Lucent
o Cisco Systems
o Texas Instruments

· ZTE’s partnered operators are:

o BSNL

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SWOT Analysis of Bharti Airtel

SWOT Analysis Bharti Airtel

Strengths
• Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India, and also supplies broadband and telephone services – as well as many other telecommunications services to both domestic and corporate
customers.

• Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia – and Sing Tel, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications world.

• The company has covered the entire Indian nation with its network. This has underpinned its large and rising customer base.

Weaknesses

• An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked. So the start-up business had to outsource to industry experts in the field.

• Until recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. Towers are important if your company wishes to provide wide coverage nationally.

• The fact that the Airtel has not pulled off a deal with South Africa’s MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature.

Opportunities

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SWOT Analysis of HDFC Bank

SWOT of HDFC Bank

Strengths : -

1. Right strategy for the right products.
2. Superior customer service vs. competitors.
3. Great Brand Image.
4. Products have required accreditation.
5. High degree of customer satisfaction.
6. Good place to work
7. Lower response time with efficient and effective service.
8. Dedicated workforce aiming at making a long-term career in the field.

Weakness : –

1. Some gaps in range for certain sectors.
2. Customer service staff need training.
3. Processes and systems, etc
4. Management cover insufficient

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SWOT Analysis of Gold Flake

STRENGTHS

1)    The main strength of the company is the brand Image of Gold Flake. In spite of ban on the advertisement the product was at No.1 position in FMCG products in 2003-2004 and its sales were up to Rs 3900 crores.

2)    The attributes of the product is as per the consumer aspirations, specifications and taste. It has high perceived quality; it is affordable by the consumers. This factor has helped the company to keep steady margin of its sales volume.

3)    The company has an excellent distribution channel of network which has enabled the availability of products in different regions as per the consumer demand and supply for the product.

4)    The Gold Flake brand name has been promoted through vacation tours “Gold Flake Golden Getaways”. ITC has also paid Indian tennis stars to endorse Gold Flake cigarettes.

5)    In Mumbai, Goldflake from ITC holds the lion’s share of the market selling 60 million sticks. Four Square special comes second with 55 million sticks and Wills is third

WEAKNESS

1)    The main weakness of the company is that after the ban on advertisement it is not able to promote the product on higher basis as it was promoted before the ban.

2)    The other weakness is the manufacturing process which is very time consuming. Sometimes it is very difficult for the company to supply the cigarettes as per the demand; it is because the demand of Gold Flake is increasing rapidly.

3)    Most the times the consumer prefers the price of the product first and then the quality and other factors. The price of Gold Flake is Rs 34/- therefore as a high price product the quality is ignored by the consumer and then they prefer to buy ‘bidis’ or ‘pan’.

4)    The next weakness is that the company is not able to build a further brand image due to the ban on advertisement. The branding of the company is done on small basis which is hardly ever seen.

5)     ITC not only manufacturers Gold Flake but also Wills Navy Cut, Bristol,

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Marketing Mix Analysis & Brand Extension for major National & International Beer Brand : Kingfisher & Fosters

Alcoholic beverages market, especially beer market in India is growing with leaps and bounds. The beer market in India is estimated to be over Rupees 3000 corers. Annual consumption of beer is over hundred 10 million cases. CAGR of beer industry in the year 2008 is 14.3%, much higher than most of the countries. Rising income the Indian consumer, change in age profile and lifestyle as well as a reduction in beer prices are major factors pushing this growth. Traditional beer markets like Europe and USA are either flat or in a state of decline whereas consumption in the BRIC countries increased by almost 50% during 2002-2007. In India, beer sales grew at nearly 90% compared to, less than 60% growth for other alcoholic drinks and according to industry sources Indian beer market is expected to nearly double itself to 23.3 million hL by 2012 from 12.5 million hL at present. Another interesting fact is among non-Islamic countries India has the lowest per-capita consumption of beer.

For these reasons international beer companies are coming to India almost every quarter. Three big international brands Budweiser, Carlsberg and Heineken entered India in last 12-15 months. In February this year, Anheuser-Busch, makers of the legendary Budweiser, that calls itself the king of beers, announced its India entry through a 50:50 joint venture with the Hyderabad-based Crown Beers. Three months before that, Carlsberg, the beer brand for soccer fans, announced operations in India through its venture, South Asian Breweries. Last year, the Singapore-based Asia Pacific Breweries picked up a 76 per cent stake in Aurangabad Breweries, paving the way for the launch of Heineken into India. There are others like NRI entrepreneur Karan Bilimoria, who created waves in UK’s Indian restaurants by marketing Cobra, a less-gassy beer, also eyeing the market. Even the big three brands have siblings. Apart from Heineken, Asia Pacific Breweries (APB) sells Canon, Baron’s and Tiger; Crown Beers India unveiled Armstrong; while South Asia Breweries has introduced Pallone.But Indian beer market is highly saturated and difficult to break into. More than 80% of the market is controlled by the two players, UB and SAB Miller. While UB with brands like Kingfisher, Zingaro and Kalyani Black has a 48% market share, SAB’s bouquetof acquired brands- Haywards, Royal challenge, Knock Out and Foster’s deliver a combined market share of 37%. According to market analysts international brands excepting Foster’s have made little impression in India till date but according to these new entrants Indian beer market just started to evolve and has a huge growth potential. Till now the new entrants are looking at encashing equity with a premium pricing strategy and they cater to only 30% of the market- the mild beer segment. For remaining 70% market this players launched multiple new brands that are competitively priced. However some of the consultants are not confident about the success of this marketing mix since Indian scenario is widely different from other growing markets because of its immense and diversified geography, huge variety of social and cultural setup, differential tax regime across states, are to name a few. Taxes imposed on alcoholic beverages are very high which make the competition tougher for new entrants. Currently spirit manufacturers trying to push forward a policy change which will exempt beer (especially mild variety) from high alcoholic tax regime and accept it as normal refreshment beverage but in Indian socio-cultural and political scenario this proposal has only a few takers.

Classification of beer: Lager: It is stored for a specified period before being bottled or canned. Pilsner: A type of lager beer, it is light with 3.0 – 3.8% alcohol and has a medium hop flavor. Ale: Top fermented, this kind of beer has distinct hop aroma. The alcohol content is around 4 – 5%. Stout: Dark with burnt flavor and strong malt aroma; it is heavily hopped and contains 5 – 6.5% alcohol. Porter: This is less dark than stout, even less hopped and is somewhat sweet. Alcohol content is around 5%. Creamy Ale: A highly carbonated beer that is produced by a combination of Ale and Lager. Malt: A strong flavored, high alcohol content beer that ranges in flavor and colors.

Classification of Beer : –

1. Lager: It is stored for a specified period before being bottled or canned.
2. Pilsner: A type of lager beer, it is light with 3.0 – 3.8% alcohol and has a medium hop flavor.
3. Ale:
   

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SWOT Analysis of Yahoo

SWOT Analysis of

Strengths.

· Yahoo!’s Overture is a tremendously profitable Internet advertising business. It focuses on affiliate advertising for large adverting accounts, in the same way as Google’s Adsense programme. This is an important income stream for Yahoo!.
· Yahoo! has over 350 million users of its services and solutions. This makes it a very powerful marketing company, with a very well known brand. Some reports indicate that is it is the most popular website in the World.
· A key long-term strength is Yahoo!’s international business presence. As the Internet expands and it is adopted by more nations the opportunities for Internet brands begin to emerge. Yahoo! is well placed to take advantage of these opportunities with its strategic business units in Asia, Europe and Australia.
· The Yahoo! Directory is an original source of structured information. It has built over the last decade, and unlike mainstream search engines, its content is moderated (i.e. sites are vetted before their inclusion).

Weaknesses.

· Differentiation is difficult for Yahoo!. Almost all of its packaged services are available from other sources.
1. (i)Search facilities are available on MSN and Google.
2. (ii)Free E-mail accounts are available from Hotmail (MSN) or G-Mail (Google), and many, many others.
3. (iii)New is available from CNN or the BBC.
4. (iv)Shopping is available everywhere on the Internet. Google has Froogle.
· Online advertising is a new income stream for organizations such as MSN, Yahoo! and Goggle. Yes, today they are very, very profitable. However,

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SWOT Analysis of Nokia

About the company

Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.

SWOT Analysis of the Company: Nokia

Strengths: -

Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product.

Weakness: –

Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the lower class of the society people. Not targeting promotion toward them. The price of the product is the main issue. The service centers in India are very few and scare. So after sales service is not good.

Opportunity : -

Nokia has ample of opportunity to expand its business. With the wide range in products,

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SWOT Analysis of GUCCI Group

SWOT Analysis of Strengths : -

1. Strong Brand Name
2. Strong Presence in International Market
3. Diversification Strategy with a large Portfolio of Brands
4. More control over Distribution Channel

Weakness : –

1. Unstable Management/Interest Conflict between family members can arise
2. Weak Profitability from other brands than GUCCI
3. Weak Financial Base (Decline in Margins, High Debt…)

Opportunities : –

1. Enter High Potential Markets in Asia

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