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4E’s of Marketing:New Marketing Eco-System

Leave a comment Posted by yoginvora on May 11, 2009

FROM 4P’s TO 4E’s

From … Product, Place, Price, Promotion…

To… Experience, EveryPlace, Exchange, Evangelism..

1. From Product to Experience :-

BEAUTY SHOPPING JOURNEY!!

Hershey’s..

Six Flags..

From Place to Everyplace : –

More Everyplace : –

Banners, portals, pop-ups, pop-unders, e-mail messages,

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