SWOT Analysis of Gold Flake

STRENGTHS

1)    The main strength of the company is the brand Image of Gold Flake. In spite of ban on the advertisement the product was at No.1 position in FMCG products in 2003-2004 and its sales were up to Rs 3900 crores.

2)    The attributes of the product is as per the consumer aspirations, specifications and taste. It has high perceived quality; it is affordable by the consumers. This factor has helped the company to keep steady margin of its sales volume.

3)    The company has an excellent distribution channel of network which has enabled the availability of products in different regions as per the consumer demand and supply for the product.

4)    The Gold Flake brand name has been promoted through vacation tours “Gold Flake Golden Getaways”. ITC has also paid Indian tennis stars to endorse Gold Flake cigarettes.

5)    In Mumbai, Goldflake from ITC holds the lion’s share of the market selling 60 million sticks. Four Square special comes second with 55 million sticks and Wills is third

WEAKNESS

1)    The main weakness of the company is that after the ban on advertisement it is not able to promote the product on higher basis as it was promoted before the ban.

2)    The other weakness is the manufacturing process which is very time consuming. Sometimes it is very difficult for the company to supply the cigarettes as per the demand; it is because the demand of Gold Flake is increasing rapidly.

3)    Most the times the consumer prefers the price of the product first and then the quality and other factors. The price of Gold Flake is Rs 34/- therefore as a high price product the quality is ignored by the consumer and then they prefer to buy ‘bidis’ or ‘pan’.

4)    The next weakness is that the company is not able to build a further brand image due to the ban on advertisement. The branding of the company is done on small basis which is hardly ever seen.

5)     ITC not only manufacturers Gold Flake but also Wills Navy Cut, Bristol,

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SWOT Analysis of NANO Car

SWOT Analysis Of TATA NANO Car

Strengths : –

1. Cheapest
2. Eco-Friendly
3. Fuel Efficiency & Engine
4. Stylish

Weakness : –

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SWOT Analysis of DELL

SWOT of DELL

• Strengths

1.World’s largest PC maker
2.one of the best known brands
3.cuts out the retailer
4.customer’s own specification
5.relatively cheap labour
6.keep track of your delivery

• Weaknesses

1. a huge range of products and components from many suppliers from various countries.
2. computer maker not computer manufacturer making DELL unable to switch supply.

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SWOT analysis of Cadbury

SWOT analysis of Cadburys

Strength

1. Cadbury is a company, which is reputed internationally as the topmost chocolate provider in the world.
2. The brand is well known to people & they can easily identify it from others.
3. Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution.
4. Users have a positive perception about the qualities of the brand.
5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India.
6. By using popular models like Cyrus Brocha, Preety Zinta and others Cadburys has managed to portray a young and sporty image, which has resulted in converting buyers of other brands to become its staunch loyalists.
7. Cadbury has well adjusted itself to Indian custom.
8. It has properly repositioned itself in India whenever required i.e. from children to adults, togetherness bar to energizing bar for young ones etc.

Weaknesses

1. There is lack of penetration
   

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SWOT Analysis & Basis of Segmentation of Tourism Industry

SWOT Analysis.

Strengths

India’s geographical location, a culmination of deserts, forests, mountains, and beaches.

A wealth of archeological sites and historical monuments.

Manpower costs in the Indian hotel industry are one of the lowest in the world. This provides better margins for the industry.

Weaknesses

Lack of adequate infrastructure. The airlines in India, for example, are inefficient and do not provide basic facilities at airports. The road condition in India is very bad.

No proper marketing of India’s tourism abroad. Foreigners still think of India is one of poverty, superstition, and diseases. The case of plague in Surat in 1994 led to decrease of 36% in arrival of foreign tourists in India.

Opportunities

More proactive role from the government of India in terms of framing policies.

Allowing entry of more multinational companies into the country giving us a global perspective.

Growth of domestic tourism. The advantage

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SWOT Analysis of Radio Industry

SWOT Analysis

Strengths:

· Recently, the government has agreed upon revenue-sharing model, which is 4 % for the growth of the radio stations. So that they can develop themselves well because this industry is still in an introduction stage.

· The success of private FM stations, and reveals that radio listenership habits have changed considerably; not only are listeners tuning into it more often but also sticking to radio for longer hours everyday.

· The advertisers, who would depend on word-of-mouth, pamphlets, brochures or ads in local supplements of newspapers, are welcoming the opportunity.

· Radio is considered as a background medium, because people can listen to radio anytime and anywhere they want. It is also a free medium.

· 90% of India has access to radio which is unmatched by any other media.

· Radio also reaches to uneducated village folk who do not read print publications. At the places where the literacy rates are low where people hardly read newspapers and radio is the only medium that they can understand. They can’t afford a TV set. Therefore radio is more popular.

· Radio is the least cost medium and it helps to reach mass audience with various backgrounds. Radio offers its reach frequency and selectivity at one of the lowest costs per thousand and radio production is relatively inexpensive.

· Radio is considered as a medium where the “Proximity to purchase” is very high.

· Radio is a complement to another media. Therefore, other media or the advertisers or agency can use this medium for brand recall.

Weakness:

• One of the major weaknesses of Radio is that there is very less differentiation in the programmes that are aired. Most of the stations plays much of the music that is played consist of Hindi Film songs, and therefore it is difficult to differentiate between the programmes of the different channels.
• Fragmented Audience – the large number of the audience in India is fragmented in various remote places. And therefore, the percentage of listener tuned to anyone station is likely very small.
• No proper research available – research is very important for any advertising segment. Research is the main base to attract client and get more revenue. But, in India there is no proper research is available. Many stations are conducting their own research which can be biased.
• Radio-only nature of radio communication is a tremendous creative compromise. An advertiser whose product depends on demonstration or visual impact is at a loss when it comes to radio. And like its radio message creates a fleeting impression that is often gone in an instant. Many advertisers think that without strong visual brand identification the medium can play little or no role in their advertising plans.
• Increase in listenership numbers but no increase in ad revenue. This is the situation that every radio channel is facing.
• Short commercials

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